:root {
  /* ── Dark graphite palette ── */
  --cream: #161412;
  --sand: #1e1c19;
  --sand-deep: #252220;
  --white: #2a2720;
  --espresso: #f0ece8;
  --ink: #e8e4e0;
  --ink-soft: rgba(240, 236, 232, 0.72);
  --ink-muted: rgba(240, 236, 232, 0.42);
  --terracotta: #c45c3e;
  --terracotta-deep: #d4694e;
  --terracotta-soft: rgba(196, 92, 62, 0.18);
  --terracotta-glow: rgba(196, 92, 62, 0.28);
  --honey: #d4a870;
  --border: rgba(255, 255, 255, 0.09);
  --bg: var(--cream);
  --bg-alt: var(--sand);
  --black: var(--espresso);
  --accent: var(--terracotta);
  --serif: "Fraunces", Georgia, serif;
  --sans: Inter, -apple-system, BlinkMacSystemFont, "Segoe UI", sans-serif;
  --max: 1120px;
  --radius: 12px;
  --radius-lg: 18px;
  /* inset top-edge = subtle 3D bevel on every card */
  --shadow-soft: 0 1px 0 rgba(255,255,255,0.05) inset, 0 8px 32px rgba(0,0,0,0.42);
  --shadow-card: 0 1px 0 rgba(255,255,255,0.07) inset, 0 14px 44px rgba(0,0,0,0.52);
  --shadow-hover: 0 1px 0 rgba(255,255,255,0.10) inset, 0 22px 60px rgba(0,0,0,0.68);
  --gradient-warm: linear-gradient(160deg, #161412 0%, #1e1c19 40%, #1a1714 70%, #131210 100%);
  --gradient-cta: linear-gradient(135deg, #c45c3e 0%, #9d4128 100%);
  --transition: 0.35s cubic-bezier(0.4, 0, 0.2, 1);
}

*, *::before, *::after { box-sizing: border-box; }

html { scroll-behavior: smooth; }

body {
  margin: 0;
  font-family: var(--sans);
  font-size: 1rem;
  font-weight: 400;
  line-height: 1.6;
  color: var(--ink);
  background: var(--gradient-warm);
  background-attachment: fixed;
  -webkit-font-smoothing: antialiased;
  letter-spacing: -0.01em;
}

img { max-width: 100%; display: block; }
a { color: inherit; text-decoration: none; }

h1, h2 {
  font-family: var(--serif);
  font-weight: 600;
  line-height: 1.14;
  letter-spacing: -0.025em;
  margin: 0 0 0.85rem;
  color: var(--espresso);
}

h2 { font-size: clamp(1.75rem, 3.8vw, 2.5rem); }
h2 em {
  font-style: italic;
  font-weight: 500;
  color: var(--terracotta-deep);
}

h3 {
  font-family: var(--sans);
  font-size: 1.05rem;
  font-weight: 600;
  letter-spacing: -0.02em;
  color: var(--ink);
}

p {
  margin: 0 0 1rem;
  color: var(--ink-soft);
}

.container {
  width: min(100% - 3rem, var(--max));
  margin-inline: auto;
}

.narrow { width: min(100% - 3rem, 680px); }

.section { padding: clamp(2.75rem, 6vw, 4.5rem) 0; }
.section-tight { padding: clamp(1.5rem, 3.5vw, 2.25rem) 0; }

.section-muted,
.section-blush,
.section-alt {
  background: var(--sand);
}

.section-plum {
  background: linear-gradient(180deg, var(--sand-deep) 0%, var(--cream) 100%);
  color: var(--ink);
}

.section-plum h2,
.section-plum .section-lead-light { color: var(--black); }

.section-plum p { color: var(--ink-soft); }

.eyebrow {
  font-size: 0.72rem;
  font-weight: 600;
  letter-spacing: 0.14em;
  text-transform: uppercase;
  color: var(--terracotta);
  margin-bottom: 0.85rem;
}

.eyebrow-light { color: var(--honey); }

.section-header { max-width: 640px; margin-bottom: 1.75rem; }
.section-header-center { text-align: left; margin-inline: 0; }
.section-header-center .section-lead { margin-inline: 0; }

.section-lead {
  font-size: 1.05rem;
  font-weight: 400;
  max-width: 52ch;
  color: var(--ink-muted);
  line-height: 1.65;
}

.section-lead-light { color: var(--ink-muted); }

/* ───── Hero graphite theme ───── */

/* Header — graphite when over hero */
.site-header {
  position: fixed;
  top: 0;
  left: 0;
  right: 0;
  z-index: 100;
  background: rgba(22, 20, 18, 0.82);
  backdrop-filter: blur(18px) saturate(1.4);
  border-bottom: 1px solid rgba(255, 255, 255, 0.07);
  padding: 0 clamp(1.25rem, 3vw, 2rem);
}

.header-inner {
  display: grid;
  grid-template-columns: 10.5rem repeat(5, minmax(0, 1fr));
  align-items: center;
  width: 100%;
  max-width: var(--max);
  margin-inline: auto;
  min-height: 68px;
  gap: 0.25rem;
}

.logo {
  grid-column: 1;
  font-family: var(--serif);
  font-size: 1.15rem;
  font-weight: 600;
  letter-spacing: -0.02em;
  color: #f0ece8;
  white-space: nowrap;
  justify-self: start;
}

.logo span { font-style: italic; font-weight: 500; color: #d4876b; }

.nav {
  grid-column: 2 / -1;
  display: grid;
  grid-template-columns: subgrid;
  align-items: center;
  min-height: 68px;
}

.nav a {
  font-size: 0.85rem;
  font-weight: 400;
  color: rgba(240, 236, 232, 0.7);
  transition: color var(--transition);
  white-space: nowrap;
  text-align: center;
  justify-self: center;
}

.nav a:hover { color: #f0ece8; }

.nav-cta {
  padding: 0.55rem 1.2rem;
  background: linear-gradient(135deg, #c45c3e 0%, #a84a30 100%);
  color: #fff !important;
  border-radius: 999px;
  font-weight: 600;
  box-shadow: 0 4px 16px rgba(196, 92, 62, 0.35);
  border: 1px solid rgba(255, 255, 255, 0.1);
  flex-shrink: 0;
}

.nav-cta:hover {
  background: linear-gradient(135deg, #d4684a 0%, #c45c3e 100%);
  opacity: 1;
  color: #fff !important;
}

.menu-toggle {
  display: none;
  flex-direction: column;
  gap: 6px;
  background: none;
  border: none;
  cursor: pointer;
  padding: 4px;
  grid-column: -1;
  justify-self: end;
}

.menu-toggle span {
  display: block;
  width: 22px;
  height: 1.5px;
  background: #f0ece8;
}

.mobile-nav {
  display: none;
  flex-direction: column;
  padding: 1rem 1.5rem 1.5rem;
  gap: 1rem;
  background: rgba(22, 20, 18, 0.96);
  border-bottom: 1px solid rgba(255, 255, 255, 0.07);
}

.mobile-nav a { font-weight: 400; color: rgba(240, 236, 232, 0.75); }
.mobile-nav[hidden] { display: none; }
.mobile-nav.is-open { display: flex; }

/* Hero */
.hero {
  position: relative;
  padding-top: 68px;
  background: linear-gradient(160deg, #1a1714 0%, #232018 40%, #1e1c19 70%, #161412 100%);
  overflow: hidden;
}

/* Graphite grain texture overlay */
.hero::before {
  content: "";
  position: absolute;
  inset: 0;
  background-image:
    url("data:image/svg+xml,%3Csvg xmlns='http://www.w3.org/2000/svg' width='300' height='300'%3E%3Cfilter id='n'%3E%3CfeTurbulence type='fractalNoise' baseFrequency='0.75' numOctaves='4' stitchTiles='stitch'/%3E%3C/filter%3E%3Crect width='300' height='300' filter='url(%23n)' opacity='0.04'/%3E%3C/svg%3E");
  background-size: 200px 200px;
  pointer-events: none;
  z-index: 0;
  opacity: 0.55;
}

/* 3D light sweep — upper-left highlight */
.hero::after {
  content: "";
  position: absolute;
  top: -40%;
  left: -15%;
  width: 70%;
  height: 90%;
  background: radial-gradient(
    ellipse at 30% 20%,
    rgba(255, 255, 255, 0.055) 0%,
    rgba(255, 255, 255, 0.018) 30%,
    transparent 70%
  );
  pointer-events: none;
  z-index: 0;
}

/* Right-side terracotta bloom */
.hero-glow {
  display: block;
  position: absolute;
  top: -10%;
  right: -8%;
  width: 52%;
  height: 85%;
  background: radial-gradient(
    ellipse at 60% 30%,
    rgba(196, 92, 62, 0.18) 0%,
    rgba(180, 70, 40, 0.08) 40%,
    transparent 70%
  );
  pointer-events: none;
  z-index: 0;
}

/* Bottom edge shimmer — simulates a 3D bevel */
.hero-bevel {
  position: absolute;
  bottom: 0;
  left: 0;
  right: 0;
  height: 1px;
  background: linear-gradient(90deg, transparent 0%, rgba(255,255,255,0.12) 30%, rgba(255,255,255,0.18) 50%, rgba(255,255,255,0.12) 70%, transparent 100%);
  z-index: 2;
}

.hero-inner {
  position: relative;
  z-index: 1;
  padding: clamp(3.25rem, 8vw, 5.5rem) 0 clamp(2rem, 4vw, 3rem);
  max-width: 820px;
}

.studio-label {
  font-size: 0.72rem;
  font-weight: 600;
  letter-spacing: 0.18em;
  text-transform: uppercase;
  color: rgba(196, 92, 62, 0.9);
  margin-bottom: 1.25rem;
}

.hero-title {
  font-family: var(--serif);
  font-size: clamp(2.35rem, 5.5vw, 3.85rem);
  font-weight: 600;
  line-height: 1.08;
  letter-spacing: -0.03em;
  margin-bottom: 1.5rem;
  color: #f0ece8;
  text-shadow:
    0 1px 0 rgba(255,255,255,0.06),
    0 2px 12px rgba(0,0,0,0.5);
}

.hero-title em {
  font-style: italic;
  font-weight: 500;
  color: #d4876b;
  background: linear-gradient(135deg, #d4876b 0%, #c45c3e 100%);
  -webkit-background-clip: text;
  -webkit-text-fill-color: transparent;
  background-clip: text;
}

.hero-lead {
  font-size: 1.05rem;
  max-width: 50ch;
  margin-bottom: 2rem;
  color: rgba(240, 236, 232, 0.6);
  line-height: 1.65;
}

.hero-actions {
  display: flex;
  flex-wrap: wrap;
  gap: 1.25rem;
  align-items: center;
}

.hero-actions .btn-primary {
  background: linear-gradient(135deg, #c45c3e 0%, #a84a30 100%);
  border: 1px solid rgba(255,255,255,0.12);
  box-shadow: 0 6px 28px rgba(196, 92, 62, 0.4), 0 1px 0 rgba(255,255,255,0.12) inset;
}

.hero-actions .btn-primary:hover {
  box-shadow: 0 10px 36px rgba(196, 92, 62, 0.5), 0 1px 0 rgba(255,255,255,0.15) inset;
}

.hero-actions .btn-text {
  color: rgba(240, 236, 232, 0.7);
  font-weight: 500;
}

.hero-actions .btn-text:hover { color: #f0ece8; }

/* Project ticker */
.project-ticker,
.marquee {
  position: relative;
  z-index: 1;
  border-top: 1px solid rgba(255,255,255,0.07);
  border-bottom: 1px solid rgba(255,255,255,0.07);
  padding: 1rem 0;
  overflow: hidden;
  background: rgba(0, 0, 0, 0.3);
  backdrop-filter: blur(4px);
}

.project-ticker-track span,
.marquee-track span {
  font-size: clamp(0.88rem, 1.8vw, 1.1rem);
  font-weight: 500;
  letter-spacing: 0.01em;
  color: rgba(240, 236, 232, 0.45);
  white-space: nowrap;
}

.project-ticker-track span::after,
.marquee-track span::after {
  content: "·";
  margin-left: 3rem;
  color: rgba(196, 92, 62, 0.5);
}

/* Buttons */
.btn {
  display: inline-flex;
  align-items: center;
  justify-content: center;
  padding: 0.85rem 1.6rem;
  font-family: var(--sans);
  font-size: 0.88rem;
  font-weight: 500;
  letter-spacing: 0;
  text-transform: none;
  border-radius: 999px;
  border: 1.5px solid transparent;
  cursor: pointer;
  transition: opacity var(--transition), background var(--transition);
}

.btn-primary {
  background: linear-gradient(135deg, var(--terracotta) 0%, var(--terracotta-deep) 100%);
  color: var(--white);
  box-shadow: 0 6px 24px var(--terracotta-glow);
}

.btn-primary:hover {
  transform: translateY(-1px);
  box-shadow: 0 10px 28px rgba(196, 92, 62, 0.28);
  opacity: 1;
}

.btn-text {
  background: none;
  border: none;
  padding: 0.85rem 0;
  color: var(--terracotta-deep);
  text-decoration: none;
  border-radius: 0;
  font-weight: 500;
}

.btn-text:hover { color: var(--terracotta); opacity: 1; }

.btn-ghost {
  border-color: rgba(255,255,255,0.2);
  color: var(--ink-soft);
  background: transparent;
}

.btn-ghost:hover {
  background: rgba(255,255,255,0.08);
  color: var(--ink);
  border-color: rgba(255,255,255,0.32);
}

.btn-light {
  background: rgba(255,255,255,0.08);
  color: var(--espresso);
  border: 1.5px solid rgba(255,255,255,0.18);
  backdrop-filter: blur(4px);
}

.btn-light:hover {
  background: rgba(255,255,255,0.14);
}

.btn-full { width: 100%; }

.hero-stats,
.hero-grid,
.hero-visual,
.hero-copy { display: none; }

/* Project ticker — graphite */
.project-ticker,
.marquee {
  position: relative;
  z-index: 1;
  border-top: 1px solid rgba(255,255,255,0.07);
  border-bottom: 1px solid rgba(255,255,255,0.07);
  padding: 1rem 0;
  overflow: hidden;
  background: rgba(0, 0, 0, 0.3);
  backdrop-filter: blur(4px);
}

.project-ticker-track,
.marquee-track {
  display: flex;
  gap: 0;
  width: max-content;
  animation: ticker 40s linear infinite;
}

.project-ticker-track span,
.marquee-track span {
  font-size: clamp(0.88rem, 1.8vw, 1.1rem);
  font-weight: 500;
  letter-spacing: 0.01em;
  color: rgba(240, 236, 232, 0.45);
  white-space: nowrap;
}

.project-ticker-track span::after,
.marquee-track span::after {
  content: "·";
  margin-left: 3rem;
  color: rgba(196, 92, 62, 0.5);
}

@keyframes ticker {
  from { transform: translateX(0); }
  to { transform: translateX(-50%); }
}

/* What we do */
.what-we-do {
  display: flex;
  flex-wrap: wrap;
  gap: 0.6rem;
  margin-bottom: 2rem;
}

.what-we-do h3 {
  font-family: var(--sans);
  font-size: 0.88rem;
  font-weight: 500;
  padding: 0.55rem 1.1rem;
  margin: 0;
  color: var(--ink);
  background: var(--white);
  border: 1px solid var(--border);
  border-radius: 999px;
  box-shadow: var(--shadow-soft);
  transition: border-color var(--transition), transform var(--transition);
}

.what-we-do h3:hover {
  border-color: var(--terracotta-soft);
  transform: translateY(-1px);
}

/* Vibe strip */
.vibe-strip {
  background: var(--sand);
  border-top: 1px solid var(--border);
  border-bottom: 1px solid var(--border);
}

.vibe-intro {
  font-size: 0.72rem;
  font-weight: 600;
  letter-spacing: 0.14em;
  text-transform: uppercase;
  color: var(--terracotta);
  margin-bottom: 1rem;
  text-align: left;
}

.vibe-tags {
  display: flex;
  flex-wrap: wrap;
  gap: 0.55rem;
}

.vibe-tags span {
  padding: 0.45rem 1rem;
  font-size: 0.82rem;
  font-weight: 500;
  color: var(--ink-soft);
  background: var(--white);
  border: 1px solid var(--border);
  border-radius: 999px;
  transition: all var(--transition);
}

.vibe-tags span:hover {
  border-color: var(--terracotta-soft);
  color: var(--terracotta-deep);
  box-shadow: var(--shadow-soft);
}

.vibe-tags span:not(:last-child)::after { content: none; }

/* Split */
.split {
  display: grid;
  grid-template-columns: 1fr 1fr;
  gap: clamp(2rem, 4vw, 3rem);
  align-items: start;
}

/* Problem — paired copy + cards */
.problem-header {
  max-width: 640px;
  margin-bottom: 1.25rem;
}

.problem-header h2 { margin-bottom: 0; }

.problem-grid {
  display: grid;
  grid-template-columns: 1fr 1fr;
  gap: 0.85rem clamp(1.5rem, 3vw, 2.5rem);
  align-items: center;
}

.problem-copy {
  margin: 0;
  font-size: 1rem;
  line-height: 1.65;
  color: var(--ink-soft);
}

.pain-card {
  display: grid;
  grid-template-columns: auto 1fr;
  column-gap: 0.85rem;
  row-gap: 0.15rem;
  align-items: start;
  background: var(--white);
  padding: 1rem 1.15rem;
  border-radius: var(--radius);
  box-shadow: var(--shadow-soft);
  border: 1px solid var(--border);
  transition: transform var(--transition), box-shadow var(--transition), border-color var(--transition);
}

.pain-card:hover {
  transform: translateY(-2px);
  box-shadow: var(--shadow-card);
  border-color: var(--terracotta-soft);
}

.pain-icon {
  display: flex;
  width: 32px;
  height: 32px;
  align-items: center;
  justify-content: center;
  margin-bottom: 0;
  grid-row: 1 / span 2;
  color: var(--terracotta);
  background: var(--terracotta-soft);
  border-radius: 9px;
}

.pain-icon svg { width: 16px; height: 16px; }

.pain-card h3 {
  margin-bottom: 0.2rem;
  color: var(--espresso);
  font-size: 0.95rem;
}

.pain-card p { font-size: 0.86rem; margin: 0; color: var(--ink-muted); line-height: 1.5; }
.pain-card em { font-style: italic; color: var(--terracotta-deep); }

/* Split */
.audience-grid,
.audience-grid-6 {
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  gap: 1rem;
  background: transparent;
  border: none;
}

.audience-card {
  position: relative;
  border-radius: var(--radius-lg);
  overflow: hidden;
  min-height: 260px;
  display: flex;
  align-items: flex-end;
  background: var(--white);
  box-shadow: var(--shadow-soft);
  border: 1px solid var(--border);
  transition: transform var(--transition), box-shadow var(--transition);
}

.audience-card:hover {
  transform: translateY(-4px);
  box-shadow: var(--shadow-hover);
  opacity: 1;
}

.audience-card-bg {
  position: absolute;
  inset: 0;
}

.audience-card-beauty .audience-card-bg {
  background: linear-gradient(180deg, rgba(0,0,0,0.15) 0%, rgba(0,0,0,0.88) 100%),
    url("https://images.pexels.com/photos/3993449/pexels-photo-3993449.jpeg?auto=compress&cs=tinysrgb&w=900") center/cover;
}

.audience-card-fitness .audience-card-bg {
  background: linear-gradient(180deg, rgba(0,0,0,0.15) 0%, rgba(0,0,0,0.88) 100%),
    url("https://images.pexels.com/photos/841130/pexels-photo-841130.jpeg?auto=compress&cs=tinysrgb&w=900") center/cover;
}

.audience-card-physio .audience-card-bg {
  background: linear-gradient(180deg, rgba(0,0,0,0.15) 0%, rgba(0,0,0,0.88) 100%),
    url("https://images.pexels.com/photos/5794052/pexels-photo-5794052.jpeg?auto=compress&cs=tinysrgb&w=900") center/cover;
}

.audience-card-lifestyle .audience-card-bg {
  background: linear-gradient(180deg, rgba(0,0,0,0.15) 0%, rgba(0,0,0,0.88) 100%),
    url("https://images.pexels.com/photos/590016/pexels-photo-590016.jpeg?auto=compress&cs=tinysrgb&w=900") center/cover;
}

.audience-card-creator .audience-card-bg {
  background: linear-gradient(180deg, rgba(0,0,0,0.15) 0%, rgba(0,0,0,0.88) 100%),
    url("https://images.pexels.com/photos/1181671/pexels-photo-1181671.jpeg?auto=compress&cs=tinysrgb&w=900") center/cover;
}

.audience-card-business .audience-card-bg {
  background: linear-gradient(180deg, rgba(0,0,0,0.15) 0%, rgba(0,0,0,0.88) 100%),
    url("https://images.pexels.com/photos/3184465/pexels-photo-3184465.jpeg?auto=compress&cs=tinysrgb&w=900") center/cover;
}

.audience-card-content {
  position: relative;
  padding: 1.25rem;
  color: #f0ece8;
}

.audience-tag {
  font-size: 0.68rem;
  font-weight: 600;
  letter-spacing: 0.08em;
  text-transform: uppercase;
  color: var(--honey);
  margin-bottom: 0.35rem;
}

.audience-card h3 {
  font-family: var(--serif);
  color: #f0ece8;
  font-size: 1.05rem;
  font-weight: 600;
  margin-bottom: 0.35rem;
  text-shadow: 0 1px 12px rgba(0, 0, 0, 0.45);
}

.audience-card p {
  color: rgba(255, 255, 255, 0.82);
  font-size: 0.85rem;
  margin: 0;
  line-height: 1.5;
}

/* Services detail grid */
.services-grid {
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  gap: 1rem;
}

.service-card {
  padding: 1.5rem;
  background: var(--white);
  border: 1px solid var(--border);
  border-radius: var(--radius);
  box-shadow: var(--shadow-soft);
  transition: transform var(--transition), box-shadow var(--transition), border-color var(--transition);
}

.service-card:hover {
  transform: translateY(-3px);
  box-shadow: var(--shadow-card);
  border-color: var(--terracotta-soft);
}

.service-icon { display: none; }

.service-card h3 {
  font-size: 0.95rem;
  margin-bottom: 0.5rem;
}

.service-card p {
  font-size: 0.9rem;
  color: var(--ink-muted);
  margin: 0;
  line-height: 1.6;
}

/* Integrations */
.integrations-grid {
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  gap: 1rem;
  margin-bottom: 2rem;
}

.integration-card {
  background: var(--white);
  padding: 1.35rem;
  border: 1px solid var(--border);
  border-radius: var(--radius);
  box-shadow: var(--shadow-soft);
  transition: transform var(--transition), box-shadow var(--transition);
}

.integration-card:hover {
  transform: translateY(-2px);
  box-shadow: var(--shadow-card);
  border-color: var(--terracotta-soft);
}

.integration-icon {
  display: flex;
  width: 36px;
  height: 36px;
  align-items: center;
  justify-content: center;
  margin-bottom: 0.85rem;
  color: var(--terracotta);
  background: var(--terracotta-soft);
  border-radius: 10px;
}

.integration-icon svg {
  width: 18px;
  height: 18px;
}

.integration-card h3 { font-size: 0.95rem; margin-bottom: 0.5rem; color: var(--espresso); }
.integration-card p { font-size: 0.9rem; color: var(--ink-muted); margin-bottom: 0.5rem; }

.integration-tag {
  font-size: 0.72rem;
  font-weight: 600;
  color: var(--terracotta);
  background: var(--terracotta-soft);
  padding: 0.25rem 0.65rem;
  border-radius: 999px;
  text-transform: uppercase;
  letter-spacing: 0.06em;
}

.integrations-note-inner {
  background: var(--white);
  padding: 1.75rem;
  border-radius: var(--radius-lg);
  border: 1px solid var(--border);
  box-shadow: var(--shadow-soft);
  max-width: 640px;
  margin-inline: 0;
  text-align: left;
}

.integrations-note-inner h3 {
  font-size: 1.1rem;
  margin-bottom: 0.5rem;
}

.integrations-note-inner h3 span {
  font-size: inherit;
  font-weight: 400;
  color: var(--ink-muted);
}

.integrations-note-inner p { font-size: 0.92rem; margin: 0; }

/* Hosting */
.hosting-pillars {
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  gap: 1rem;
  margin-bottom: 2rem;
}

.hosting-pillar {
  background: var(--white);
  padding: 1.35rem;
  border: 1px solid var(--border);
  border-radius: var(--radius);
  box-shadow: var(--shadow-soft);
  text-align: left;
  transition: transform var(--transition), box-shadow var(--transition);
}

.hosting-pillar:hover {
  transform: translateY(-2px);
  box-shadow: var(--shadow-card);
}

.hosting-pillar-icon {
  display: flex;
  width: 36px;
  height: 36px;
  align-items: center;
  justify-content: center;
  margin-bottom: 0.85rem;
  color: var(--terracotta);
  background: var(--terracotta-soft);
  border-radius: 10px;
}

.hosting-pillar-icon svg {
  width: 18px;
  height: 18px;
}

.hosting-pillar h3 { font-size: 0.95rem; margin-bottom: 0.5rem; color: var(--espresso); }
.hosting-pillar p { font-size: 0.9rem; color: var(--ink-muted); margin: 0; }

.domain-flow {
  background: var(--white);
  padding: clamp(1.75rem, 3.5vw, 2.25rem);
  border-radius: var(--radius-lg);
  border: 1px solid var(--border);
  box-shadow: var(--shadow-soft);
  margin-bottom: 2rem;
}

.domain-flow-title {
  font-size: 1.25rem;
  font-weight: 500;
  text-align: left;
  margin-bottom: 0.5rem;
}

.domain-flow-lead {
  text-align: left;
  margin-bottom: 2rem;
  font-size: 0.95rem;
  color: var(--ink-muted);
}

.domain-steps {
  list-style: none;
  padding: 0;
  margin: 0;
  display: flex;
  flex-direction: column;
  gap: 0.65rem;
  border-top: none;
}

.domain-steps li {
  display: flex;
  gap: 1rem;
  padding: 1rem 1.15rem;
  background: var(--sand);
  border-radius: var(--radius);
  border: 1px solid var(--border);
}

.domain-step-num {
  flex-shrink: 0;
  width: 28px;
  height: 28px;
  display: flex;
  align-items: center;
  justify-content: center;
  font-size: 0.75rem;
  font-weight: 600;
  color: var(--terracotta);
  background: var(--terracotta-soft);
  border-radius: 50%;
  font-style: normal;
}

.domain-steps strong {
  font-size: 0.95rem;
  font-weight: 500;
  margin-bottom: 0.25rem;
}

.domain-steps p { font-size: 0.9rem; color: var(--ink-muted); margin: 0; }

.faq-header {
  text-align: center;
  margin: 2rem 0 1.25rem;
}

.faq-header h2 {
  margin: 0;
  font-size: clamp(1.5rem, 3vw, 2rem);
}

.faq-grid {
  display: grid;
  grid-template-columns: repeat(2, 1fr);
  gap: 1rem;
  border-top: none;
  margin-bottom: 2rem;
}

.faq-card {
  background: var(--white);
  padding: 1.25rem 1.35rem;
  border: 1px solid var(--border);
  border-radius: var(--radius);
  box-shadow: var(--shadow-soft);
  transition: border-color var(--transition);
}

.faq-card:hover { border-color: var(--terracotta-soft); }

.faq-card h3 {
  font-size: 0.95rem;
  font-style: normal;
  font-weight: 600;
  color: var(--espresso);
  margin-bottom: 0.35rem;
}

.faq-card p { font-size: 0.88rem; color: var(--ink-muted); margin: 0; }

/* Quote */
.glam-quote {
  text-align: left;
  margin: 0;
  padding: 1.75rem 2rem;
  background: var(--white);
  border-radius: var(--radius-lg);
  border: 1px solid var(--border);
  box-shadow: var(--shadow-soft);
  border-left: 4px solid var(--terracotta);
}

.glam-quote p {
  font-family: var(--serif);
  font-size: clamp(1.25rem, 2.3vw, 1.65rem);
  font-style: italic;
  font-weight: 500;
  color: var(--espresso);
  line-height: 1.45;
  margin-bottom: 0.85rem;
  letter-spacing: -0.02em;
}

.glam-quote footer {
  font-size: 0.82rem;
  color: var(--terracotta);
  font-weight: 600;
  text-transform: uppercase;
  letter-spacing: 0.08em;
}

.hosting-cta {
  text-align: left;
  padding: 0;
  background: none;
  border: none;
}

.hosting-cta p { font-size: 1rem; margin-bottom: 1rem; }
.hosting-cta strong { color: var(--espresso); font-weight: 600; }

/* Showcase */
.showcase { background: transparent; }

.showcase-window {
  background: var(--sand-deep);
  border: 1px solid var(--border);
  border-radius: var(--radius-lg);
  overflow: hidden;
  box-shadow: var(--shadow-card);
}

.showcase-window-bar {
  display: flex;
  gap: 5px;
  padding: 0.55rem 0.85rem;
  background: var(--sand);
  border-bottom: 1px solid var(--border);
}

.showcase-window-bar span {
  width: 8px;
  height: 8px;
  border-radius: 50%;
  background: var(--border);
}

.showcase-window-bar span:first-child { background: #e8a89a; }
.showcase-window-bar span:nth-child(2) { background: #e8d4a0; }
.showcase-window-bar span:nth-child(3) { background: #b8d4a8; }

.showcase-grid {
  display: grid;
  grid-template-columns: repeat(2, 1fr);
  gap: 1px;
  background: var(--border);
}

.showcase-card {
  display: flex;
  flex-direction: column;
  background: var(--white);
  border-radius: 0;
  border: none;
  gap: 0;
  overflow: hidden;
  box-shadow: none;
  transition: background var(--transition), box-shadow var(--transition);
}

.showcase-card:hover {
  transform: none;
  box-shadow: inset 0 0 0 2px var(--terracotta);
  z-index: 1;
}

.showcase-card-wide {
  grid-column: auto;
  display: flex;
  flex-direction: column;
}

.showcase-browser { display: none; }

.showcase-frame {
  height: 200px;
  overflow: hidden;
  background: var(--white);
  position: relative;
}

.showcase-card-wide .showcase-frame { height: 200px; }

.showcase-frame iframe {
  width: 200%;
  height: 200%;
  border: 0;
  transform: scale(0.5);
  transform-origin: top left;
  pointer-events: none;
}

.showcase-info {
  padding: 1rem 1.15rem 1.15rem;
  background: var(--white);
  border-top: 1px solid var(--border);
}

.showcase-info p {
  font-size: 0.9rem;
  color: var(--ink-muted);
  margin-bottom: 0.5rem;
}

.showcase-note {
  margin-top: 1.5rem;
  font-size: 0.9rem;
  color: var(--ink-muted);
}

.showcase-tag {
  font-size: 0.68rem;
  font-weight: 600;
  letter-spacing: 0.1em;
  text-transform: uppercase;
  color: var(--terracotta);
  margin-bottom: 0.35rem;
}

.showcase-info h3 {
  font-family: var(--serif);
  font-size: 1.2rem;
  font-weight: 600;
  margin-bottom: 0.35rem;
  color: var(--espresso);
}

.showcase-link {
  font-size: 0.85rem;
  font-weight: 500;
  color: var(--terracotta-deep);
  text-decoration: none;
}

.showcase-link:hover { text-decoration: underline; text-underline-offset: 3px; }

.showcase-note a {
  color: var(--terracotta-deep);
  font-weight: 500;
}

/* Portfolio */
.portfolio-grid {
  display: grid;
  grid-template-columns: repeat(2, 1fr);
  gap: 1.5rem;
}

.portfolio-card {
  display: flex;
  flex-direction: column;
  background: var(--white);
  border: 1px solid var(--border);
  border-radius: var(--radius-lg);
  gap: 0;
  overflow: hidden;
  box-shadow: var(--shadow-soft);
  transition: transform var(--transition), box-shadow var(--transition);
}

.portfolio-card:hover {
  transform: translateY(-4px);
  box-shadow: var(--shadow-hover);
}

.portfolio-visual {
  aspect-ratio: 16 / 10;
  position: relative;
  overflow: hidden;
  border-radius: 0;
}

.portfolio-visual-music {
  background: url("assets/work-madeline.png") top center/cover no-repeat;
}

.portfolio-visual-consulting {
  background: url("assets/work-consulting.png") top center/cover no-repeat;
}

.portfolio-overlay { display: none; }

.portfolio-label {
  position: absolute;
  top: 0.75rem;
  left: 0.75rem;
  font-size: 0.68rem;
  font-weight: 600;
  letter-spacing: 0.08em;
  text-transform: uppercase;
  background: rgba(22, 20, 18, 0.75);
  color: var(--terracotta-deep);
  padding: 0.35rem 0.75rem;
  border-radius: 999px;
  box-shadow: var(--shadow-soft);
  backdrop-filter: blur(6px);
  border: 1px solid rgba(255,255,255,0.08);
}

.portfolio-info {
  padding: 1.15rem 1.35rem 1.35rem;
}

.portfolio-category {
  font-size: 0.68rem;
  font-weight: 600;
  letter-spacing: 0.1em;
  text-transform: uppercase;
  color: var(--terracotta);
  margin-bottom: 0.35rem;
}

.portfolio-info h3 {
  font-family: var(--serif);
  font-size: 1.15rem;
  font-weight: 600;
  color: var(--espresso);
  margin-bottom: 0.35rem;
}

.portfolio-info p {
  font-size: 0.9rem;
  color: var(--ink-muted);
  margin: 0;
}

.portfolio-note {
  margin-top: 1.25rem;
  font-size: 0.9rem;
  color: var(--ink-muted);
  font-style: normal;
  text-align: left;
}

/* Process */
.process-steps {
  list-style: none;
  padding: 0;
  margin: 1.25rem 0 0;
  display: grid;
  grid-template-columns: repeat(4, 1fr);
  gap: 1rem;
  position: relative;
}

.process-steps::before {
  content: "";
  position: absolute;
  top: 1.15rem;
  left: 12.5%;
  right: 12.5%;
  height: 2px;
  background: linear-gradient(
    90deg,
    var(--terracotta) 0%,
    var(--border) 35%,
    var(--border) 65%,
    var(--honey) 100%
  );
  z-index: 0;
}

.process-step {
  position: relative;
  z-index: 1;
  padding: 1.25rem;
  padding-top: 2.35rem;
  background: var(--white);
  border: 1px solid var(--border);
  text-align: left;
  border-radius: var(--radius);
  box-shadow: var(--shadow-soft);
  transition: transform var(--transition), box-shadow var(--transition);
}

.process-step::before {
  content: "";
  position: absolute;
  top: 0.85rem;
  left: 50%;
  transform: translateX(-50%);
  width: 10px;
  height: 10px;
  border-radius: 50%;
  background: var(--terracotta);
  border: 2px solid var(--cream);
  box-shadow: 0 0 0 2px var(--terracotta-soft);
}

.process-step:hover {
  transform: translateY(-2px);
  box-shadow: var(--shadow-card);
  border-color: var(--terracotta-soft);
}

.step-time {
  display: block;
  position: absolute;
  top: -0.35rem;
  left: 50%;
  transform: translateX(-50%);
  font-size: 0.68rem;
  font-weight: 600;
  letter-spacing: 0.06em;
  text-transform: uppercase;
  color: var(--honey);
  background: var(--cream);
  padding: 0.2rem 0.55rem;
  border-radius: 999px;
  border: 1px solid var(--border);
  white-space: nowrap;
  z-index: 2;
}

.step-num {
  font-size: 0.72rem;
  font-weight: 600;
  color: var(--terracotta);
  font-style: normal;
  margin-bottom: 0.65rem;
  letter-spacing: 0.06em;
  display: block;
}

.process-step h3 { font-size: 0.95rem; margin-bottom: 0.35rem; color: var(--espresso); }
.process-step p { font-size: 0.88rem; color: var(--ink-muted); margin: 0; }

@media (max-width: 960px) {
  .process-steps::before { display: none; }

  .process-step {
    padding-top: 1.25rem;
  }

  .process-step::before { display: none; }

  .step-time {
    position: static;
    transform: none;
    display: inline-block;
    margin-bottom: 0.65rem;
  }
}

/* Pricing */
.pricing-card {
  background: var(--white);
  padding: 1.5rem 1.65rem;
  border-radius: var(--radius-lg);
  border: 1px solid var(--border);
  box-shadow: var(--shadow-card);
  text-align: left;
  overflow: visible;
}

.pricing-card::before { display: none; }

.pricing-header {
  margin-bottom: 0.85rem;
}

.pricing-header .eyebrow {
  margin-bottom: 0.5rem;
}

.pricing-card h2 {
  font-size: clamp(1.35rem, 2.8vw, 1.85rem);
  margin-bottom: 0.5rem;
  line-height: 1.2;
}

.pricing-amount {
  font-size: 1.15rem;
  font-weight: 600;
  font-family: var(--serif);
  color: var(--espresso);
  margin: 0;
}

.pricing-amount strong { font-weight: 700; color: var(--terracotta-deep); }

.pricing-lead {
  font-size: 0.9rem;
  line-height: 1.55;
  color: var(--ink-muted);
  margin: 0 0 1rem;
  max-width: 54ch;
}

.pricing-includes {
  list-style: none;
  padding: 0;
  margin: 0 0 1.15rem;
  border-top: 1px solid var(--border);
  display: grid;
  grid-template-columns: repeat(2, 1fr);
  gap: 0 1.25rem;
}

.pricing-includes li {
  padding: 0.45rem 0;
  font-size: 0.84rem;
  color: var(--ink-soft);
  border-bottom: 1px solid var(--border);
}

.care-plans {
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  gap: 0.6rem;
  background: transparent;
  border: none;
  margin-bottom: 1.15rem;
}

.care-plan {
  background: var(--sand);
  padding: 0.85rem 0.95rem;
  border-radius: var(--radius);
  border: 1px solid var(--border);
  transition: border-color var(--transition), transform var(--transition);
}

.care-plan:hover { border-color: var(--terracotta-soft); transform: translateY(-2px); }

.care-plan-featured {
  background: var(--terracotta-soft);
  border-color: var(--terracotta);
}

.care-plan h3 { font-size: 0.82rem; margin-bottom: 0.25rem; color: var(--espresso); }
.care-price { font-size: 1.05rem; font-weight: 600; font-family: var(--serif); color: var(--terracotta-deep); margin-bottom: 0.25rem; }
.care-plan p { font-size: 0.78rem; color: var(--ink-muted); margin: 0; line-height: 1.45; }

.pricing-card .btn-primary {
  padding: 0.75rem 1.4rem;
  font-size: 0.85rem;
}

/* CTA — terracotta band on dark site: needs explicit light text */
.cta-banner {
  background: var(--gradient-cta);
  color: #f0ece8;
  text-align: left;
  position: relative;
  overflow: hidden;
}

.cta-banner h2 {
  color: #f0ece8;
  font-size: clamp(1.75rem, 3.5vw, 2.5rem);
  margin-bottom: 0.75rem;
}

.cta-banner h2 em {
  color: #ffd5a8;
  font-style: italic;
}

.cta-banner p {
  color: rgba(255, 240, 224, 0.78);
  margin-bottom: 1.5rem;
}

.cta-banner .btn-primary {
  background: rgba(255, 255, 255, 0.15);
  color: #f0ece8;
  border: 1.5px solid rgba(255,255,255,0.35);
  box-shadow: none;
  backdrop-filter: blur(4px);
}

.cta-banner .btn-primary:hover {
  background: rgba(255, 255, 255, 0.25);
  box-shadow: none;
}

.cta-glow { display: none; }

/* Contact */
.contact-split { align-items: start; }

.contact-perks {
  list-style: none;
  padding: 0;
  margin: 1.25rem 0 0;
  border-top: 1px solid var(--border);
}

.contact-perks li {
  font-size: 0.9rem;
  color: var(--ink-muted);
  padding: 0.5rem 0;
  border-bottom: 1px solid var(--border);
}

.contact-form {
  background: var(--white);
  padding: 1.75rem;
  border-radius: var(--radius-lg);
  border: 1px solid var(--border);
  box-shadow: var(--shadow-card);
}

.form-row { margin-bottom: 1rem; }

.form-row label {
  display: block;
  font-size: 0.8rem;
  font-weight: 500;
  color: var(--ink-muted);
  margin-bottom: 0.4rem;
}

.form-row input,
.form-row select,
.form-row textarea {
  width: 100%;
  padding: 0.75rem 0.85rem;
  border: 1px solid var(--border);
  border-radius: var(--radius);
  font-family: inherit;
  font-size: 0.95rem;
  background: var(--sand-deep);
  color: var(--ink);
  transition: border-color var(--transition), box-shadow var(--transition);
}

.form-row input::placeholder,
.form-row select::placeholder,
.form-row textarea::placeholder { color: var(--ink-muted); }

.form-row select option { background: var(--sand-deep); color: var(--ink); }

.form-row input:focus,
.form-row select:focus,
.form-row textarea:focus {
  outline: none;
  border-color: var(--terracotta);
  box-shadow: 0 0 0 3px var(--terracotta-glow);
  background: var(--white);
}

.form-note {
  font-size: 0.8rem;
  color: var(--ink-muted);
  margin-top: 0.75rem;
  text-align: left;
}

.form-note.success { color: var(--terracotta-deep); }

.pricing-terms {
  margin-bottom: 1.15rem;
  padding-top: 0.85rem;
  border-top: 1px solid var(--border);
}

.pricing-terms h3 {
  font-size: 0.88rem;
  margin-bottom: 0.5rem;
}

.pricing-terms ul {
  list-style: none;
  padding: 0;
  margin: 0;
  display: grid;
  grid-template-columns: repeat(2, 1fr);
  gap: 0 1rem;
}

.pricing-terms li {
  font-size: 0.8rem;
  color: var(--ink-muted);
  padding: 0.2rem 0;
  line-height: 1.45;
}

/* Footer */
.site-footer {
  border-top: 1px solid var(--border);
  padding: 2.5rem 0 1.75rem;
  background: var(--sand);
}

.footer-inner {
  display: grid;
  grid-template-columns: 1.5fr 1fr;
  gap: 2rem;
  align-items: start;
}

.footer-brand p {
  font-size: 0.88rem;
  color: var(--ink-muted);
  max-width: 32ch;
  margin-top: 0.75rem;
}

.footer-nav {
  display: flex;
  flex-wrap: wrap;
  gap: 1.25rem;
}

.footer-nav a {
  font-size: 0.85rem;
  color: var(--ink-muted);
}

.footer-nav a:hover { color: var(--terracotta); }

.footer-copy {
  grid-column: 1 / -1;
  font-size: 0.8rem;
  color: var(--ink-muted);
  margin: 1.5rem 0 0;
  padding-top: 1.5rem;
  border-top: 1px solid var(--border);
}

/* Reveal */
.reveal {
  opacity: 0;
  transform: translateY(16px);
  transition: opacity 0.7s ease, transform 0.7s ease;
}

.reveal.is-visible {
  opacity: 1;
  transform: translateY(0);
}

/* Responsive */
@media (max-width: 960px) {
  .split,
  .problem-grid,
  .showcase-grid,
  .portfolio-grid,
  .hosting-pillars,
  .integrations-grid,
  .services-grid,
  .audience-grid,
  .audience-grid-6,
  .process-steps,
  .care-plans,
  .faq-grid { grid-template-columns: 1fr; }

  .what-we-do { flex-direction: column; align-items: flex-start; }

  .footer-inner { grid-template-columns: 1fr; }
}

@media (max-width: 900px) {
  .nav a:not(.nav-cta) {
    font-size: 0.8rem;
  }

  .nav-cta {
    padding: 0.5rem 0.9rem;
    font-size: 0.8rem;
  }
}

@media (max-width: 700px) {
  .header-inner {
    grid-template-columns: 1fr auto;
  }

  .pricing-includes,
  .pricing-terms ul {
    grid-template-columns: 1fr;
  }

  .nav { display: none; }
  .menu-toggle { display: flex; }

  .what-we-do { grid-template-columns: 1fr; }
}

@media (prefers-reduced-motion: reduce) {
  .project-ticker-track,
  .marquee-track { animation: none; }
  .reveal { opacity: 1; transform: none; transition: none; }
}