Sydney · Online worldwide
Elite HYROX, hybrid racing and strength coaching for athletes who refuse average. Structured blocks, weekly accountability, and programming built around your life — not someone else's Instagram feed.
Coaching programs
Every program includes structured periodisation, video form review, and direct coach access. No cookie-cutter templates — your training adapts as you adapt.
Full custom programming with weekly check-ins, race taper planning, and nutrition guidance tailored to hybrid events.
Race-specific programming covering all eight stations, pacing strategy, engine work, and a structured taper into event week.
Small-group intensives at our Alexandria facility. Limited to eight athletes per block — high contact, high output.
The Atlas method
Founded by ex-elite rugby conditioning coach Marcus Hale, Atlas Performance exists for one reason: to get hybrid athletes to the start line prepared, and across it faster than they thought possible.
We don't sell motivation. We sell structure — progressive overload, intelligent deloads, and honest feedback when your ego wants to push through a niggle that'll cost you six weeks.
Based in Alexandria, Sydney, with athletes across Australia, NZ, the UK and Singapore. All coaching delivered via our app with optional in-person sessions for local clients.
15 yrs elite sport. ASCA Level 2. HYROX Pro competitor.
Exercise physiologist. 3× HYROX doubles podium finisher.
Former CrossFit Games athlete. Specialises in station transitions.
Athlete stories
"Went from 1:42 to 1:18 in HYROX Melbourne Doubles. Marcus fixed my sled push and ski erg pacing — the two stations that were killing me. Worth every dollar."Tom & Sarah K.HYROX Melbourne · Doubles Open
"I'm a full-time lawyer with two kids. Atlas built a program I could actually stick to — 5 sessions a week, no fluff. Placed 3rd in my age group at my first ever hybrid race."Daniel ReevesDEKA Strong · Sydney
"The video feedback alone is gold. Priya caught a hip shift on my lunges that was causing my knee flare-up. Six weeks later, pain-free and hitting PBs on the rower."Amelia Chen1:1 Performance client
Proof in the numbers
Built-in tools
This concept includes practical tools that turn interest into enquiries, applications, and booked calls.
Book strategy calls in real time and route applications by program type.
Structured athlete intake form with goals, race dates, and training history.
Rotating race outcomes, review highlights, and coach credibility blocks.
Track ad-to-booking conversion and optimize campaigns around qualified leads.
Auto-replies and nurture sequences for applicants who do not book immediately.
Managed hosting, SSL, form routing, and domain/DNS connection handled for you.
Common questions
You need a base level of training consistency — ideally training 3–4 times per week already. We don't take complete beginners for 1:1 coaching, but our HYROX block includes a preparatory phase for athletes new to hybrid racing.
Minimum: access to a commercial gym with rower, ski erg, and sled. For HYROX prep, we recommend at least one session per week on race-specific equipment. Sydney locals can use our Alexandria facility for camp members.
Submit the form below with your training history and upcoming race goals. We'll review within 48 hours and book a free 20-minute strategy call if you're a good fit. No hard sell — just an honest conversation about whether Atlas is right for you.
Yes. We switch to rehab-focused programming where appropriate and pause billing after two weeks. Our priority is getting you back to full capacity, not collecting fees while you can't train.
Basic fuelling guidance is included in all programs. Full macro tracking and meal planning is available as an add-on ($85/week) with our in-house sports nutritionist.
Ready to commit?
Free 20-minute strategy call. No obligation. We only take athletes we're confident we can help — if we're not the right fit, we'll tell you and point you somewhere better.